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NewWhatsApp + AI personalisation

The friendly CRM that keeps every lead moving.

Emo puts your leads, a drag-and-drop pipeline, WhatsApp follow-ups, callback reminders and billing in one bright, fast workspace — so nobody on your team ever has to ask “did anyone call them back?”

Book a demoSee what's inside
  • Set up with you by the barq. team
  • WhatsApp & email built in
  • REST API included
barq.

Built by barq. and used daily to run our own sales.

Capabilities: Leads & search, Drag-and-drop pipeline, WhatsApp campaigns, AI personalisation, Callback reminders, Call scripts, Renewals calendar, Map view, Billing history, Revenue calculator, REST API, Dark mode.

Features

Everything your sales day needs. Nothing it doesn't.

Emo was built inside a real agency, for people who sell on the phone and on WhatsApp — not for a slide deck. Every screen below is a feature you get on day one.

Leads

Find any lead in a second.

One fast, paginated table for every lead you have. Search across name, company, email, city and plan, or paste a phone number in any format and jump straight to whoever owns it.

  • Filter by status and brand; change a lead's status inline, right from the table
  • Open a lead card and flip to the previous / next lead without losing your place
  • Tags, lead source, assignee, address, Instagram & TikTok handles on every lead
  • Several brands or product lines, each with its own plans and pricing

WhatsApp + AI

Follow up on WhatsApp — personally, at scale.

Pick your leads, pick a template, and let AI rewrite each message for the person reading it. You see the exact text every single recipient will get before anything leaves the building.

  • Reusable marketing templates you can create and edit any time
  • Optional AI personalisation, with a prompt your admin controls
  • Exact per-recipient preview and a confirm step before sending
  • Drag a pipeline card onto “Drop to send WhatsApp” to message one lead
  • Statuses move themselves: New → Contacted → 2nd WhatsApp, or Cold Call if a message can't be delivered
  • Full send history, with every sent or failed message logged on the lead

New campaign

3 selected

Recipients

Maya Rosen· Sunday Bakehouse
Daniel Avraham· Peak Climbing Gym
Tamar Levi· Atlas Physio
Shira Klein· Fig & Olive Catering

Template

Hi {{name}}, we help businesses like {{company}} get more bookings online. Got 10 minutes this week?
Personalize each message with AI
Exact preview per recipient → Review & send
MR

Maya Rosen

Sunday Bakehouse

TODAY

Hi Maya! Saw Sunday Bakehouse just launched weekend sourdough boxes — love it. We help bakeries take pre-orders online so Saturday sells out on Thursday. Got 10 minutes this week?10:42
Ha, perfect timing. Thursday 3pm?10:51
New → Contactedmoved automatically on send

Follow-ups

Never drop a callback again.

“Call me back Thursday after five” becomes a reminder in two clicks — and an email lands in your inbox when it's due. Every note your team adds and every WhatsApp sent (or failed) is written to the lead's activity feed, so whoever picks up next knows the whole story.

  • Callback reminders for an exact day and time, with a note, delivered by email
  • Activity & comments feed on every lead, with automatic system notes
  • A cold-call scripts sidebar your admins can write and edit
  • Billing reminders before a subscriber's renewal date
DA

Daniel Avraham

Peak Climbing Gym · Haifa

ContactedWhatsApp Campaign#hot#gyms

Call back · Thu 17:00

“Asked to call back after 5pm — wants the yearly plan”

Activity

System · Mon 10:42

Status automatically changed to Contacted (WhatsApp message sent).

N

Noa · Mon 12:15

Spoke for 6 min. Interested, comparing with a competitor. Sending pricing.

System · Sun 21:03

Lead created via the public API.

Add a note…Post

And the rest of the toolkit, already wired in.

Calendar, map, revenue, billing and a calculator — all reading the same leads, so nothing is ever copied between tools.

A pipeline that matches how you sell

Ten stages out of the box, from first WhatsApp to Subscribed. Drag a card to the next column and the lead moves with it.

01New02Contacted032nd WhatsApp04Cold Call05Tracking06Demo07Proposal08Subscribed09Churned10Not Relevant

Light or dark

One click in the sidebar. Easy on the eyes for the late follow-up shift.

Renewals calendar

A month view of which subscribers renew on which day, straight from their billing day.

October 2026

SMTWTFS
1
2Lumen Dental+1 more
3
4
5
6
7
8
9
10Harbor Yoga
11
12
13
14
15Atlas Physio+1 more
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

Your leads on a map

Every lead with an address becomes a pin. Plan a day of visits, or spot the neighbourhood you haven't touched.

Sunday Bakehouse

Demo · Professional

Open lead →

© OpenStreetMap

The number that matters

Net monthly revenue after expenses and VAT, next to gross MRR — calculated from your live subscribers.

Net Monthly Revenue

₪18,421

After expenses & tax · 64 active subscribers

Gross MRR

₪25,200

Expenses

−₪3,780

VAT

−₪2,999

Billing history & reminders

Log payments per lead, edit them later, and switch on a WhatsApp reminder before each renewal.

Billing history

Reminder on

Oct 2, 2026

Next billing · in 1 day

₪585

Sep 2, 2026

Paid

₪585

Aug 2, 2026

Paid · coupon WELCOME

₪585

Revenue calculator

Play with subscriber counts per plan and see gross MRR, expenses, VAT, net MRR and ARR instantly.

Your team, your sources

Assign leads to teammates and track which campaign brought each one in — both lists are managed by your admin.

Admin console

Plan pricing, API keys, team members, lead sources, call scripts and integrations — in one admin-only area.

Already selling on WhatsApp? Emo sends from your own WhatsApp number, so replies land where your customers already talk to you.

Show me how

How it works

From first call to first follow‑up in days, not months.

No migration project, no consultants. You talk to the people who build Emo, and they get you running.

  1. Step 1: Book a 20-minute demo

    Tell us how your team sells today. We'll walk through Emo with your own process in mind — not a canned tour.

  2. Step 2: We set up your workspace

    The barq. team brings in your existing leads, sets your plans and pricing, team members, lead sources and call scripts.

  3. Step 3: Connect WhatsApp & email

    Link your WhatsApp line, write your first templates, and turn on AI personalisation and reminder emails if you want them.

  4. Step 4: Start selling

    Your team works the pipeline, follows up on time, and your website or tools can push new leads in through the API.

Integrations & API

Plug Emo into everything else.

A clean REST API for leads, secured with API keys you create and revoke from the admin console. Push leads in from your website, move them through the pipeline from your own tools, or pull them out whenever you like.

  • GET/api/v1/leads
  • POST/api/v1/leads
  • GET/api/v1/leads/:id
  • PATCH/api/v1/leads/:id/status
  • DELETE/api/v1/leads/:id
Bearer-token API keys Keys stored hashed, never in plain text Revoke any key instantly Last-used tracking per key
# Create a lead from your website, form tool or script
curl -X POST https://emo-app.barq.agency/api/v1/leads \
  -H "Authorization: Bearer $EMO_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Maya Rosen",
    "company": "Sunday Bakehouse",
    "email": "maya@example.com",
    "phone": "+972500000141",
    "source": "Barq Web",
    "plan": "Professional",
    "status": "New"
  }'

# → 201 Created
# { "id": 1042 }

Works with the tools you already use

  • WhatsAppCampaigns & one-off messages via Evolution API
  • TwilioWhatsApp billing reminders before renewals
  • Claude AIPer-recipient message personalisation
  • EmailCallback reminders & billing digests
  • OpenStreetMapThe map view behind every lead pin
  • Your stackAnything that can send an HTTPS request

Plans

Priced for your team, not for a spreadsheet.

Every plan gets the same fast, friendly CRM. What changes is the size of your team and how much of the setup you'd like us to do for you. Tell us what you need and we'll send a clear quote.

Starter

For a founder or a solo seller getting organised.

Contact us

Tailored quote after a short demo

  • Leads, pipeline, calendar, map & calculator
  • Activity feed, tags and callback reminders
  • Billing history per lead
  • Light & dark mode
  • Guided setup call
Get a quote about the Starter plan
Best for sales teams

Team

For sales teams who live on the phone and WhatsApp.

Talk to sales

Tailored quote after a short demo

  • Everything in Starter
  • Assignees, lead sources and admin console
  • WhatsApp campaigns with AI personalisation
  • Cold-call scripts sidebar
  • WhatsApp billing reminders & email digests
  • We import your existing leads
Book a demo about the Team plan

Custom

For businesses that want Emo wired into the rest of their stack.

Custom quote

Tailored quote after a short demo

  • Everything in Team
  • REST API keys for your website & tools
  • Help connecting your forms and automations
  • Your plans, brands and pricing configured for you
  • A direct line to the barq. team
Talk to sales about the Custom plan

Emo is designed, built and supported in-house by barq. — the same team that answers your call.

FAQ

Questions, answered.

Can't find what you're looking for? Message us — a real person from the barq. team will get back to you.

WhatsApp us (opens in a new tab)sales@barq.agency
What exactly is Emo?

Emo is a web-based CRM built by barq. It covers the full sales loop for small and growing teams: a searchable leads table, a drag-and-drop pipeline, WhatsApp campaigns with optional AI personalisation, callback reminders, call scripts, billing history, a renewals calendar, a map of your leads, a revenue dashboard and a REST API.

Do I need to install anything?

No. Emo runs in the browser on desktop and mobile — your team just logs in. There's a light and a dark theme, and the layout adapts to phones for follow-ups on the go.

How does the WhatsApp integration work?

Emo connects to your WhatsApp line through the Evolution API. You pick recipients, choose or write a template, optionally let AI personalise each message, review an exact preview for every recipient and then send. Every sent or failed message is logged on the lead, and statuses advance automatically after a successful send.

What does the AI personalisation actually do?

When you switch it on for a send, each message is rewritten for its recipient using the lead's details and a prompt your admin controls. You always see the final text for every person before you confirm — nothing goes out unseen.

Can you bring in the leads I already have?

Yes. As part of setup the barq. team imports your existing leads and configures your plans, pricing, team members, lead sources and call scripts, so you start with a working CRM instead of an empty one.

Is there an API?

Yes — a REST API for creating, searching, reading, deleting leads and changing their pipeline stage. Requests are authenticated with API keys that admins create and revoke in the admin console; keys are stored hashed, never in plain text.

How much does it cost?

Pricing depends on your team size and how much setup you'd like us to handle, so we quote it after a short demo. Book one below, or message us on WhatsApp, and you'll get a clear number — no surprises.

Who builds and supports Emo?

barq., a digital agency. Emo started as the CRM we built for our own sales and still runs it every day, so the people improving it are the people using it.

See Emo with your own pipeline.

A short, friendly walkthrough with the people who build it. Bring your messiest spreadsheet — we love a challenge.

  • A live tour shaped around how your team sells
  • Honest answers on setup, WhatsApp and the API
  • A clear quote for your team — no surprises
by barq.Prefer to chat?WhatsApp us (opens in a new tab)

Book your demo

Takes 30 seconds. We'll reply to pick a time that suits you.

Team size

We'll only use your details to arrange the demo. No spam, ever.